Abaton Consulting in Davis, CA provides website design and digital media services for your small business and non-profit. We can put together a complete and affordable Internet marketing solutions package designed just for you. The combination of a thoughtfully designed WordPress content management system (CMS), evocative imagery, and stunning videography creates a visually engaging and memorable online experience. Bring your customers into your business with website design services from Abaton Consulting – Website Design Studio.
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Your website is an important part of your online marketing and branding activities. Whether you are driving traffic to your website via online marketing or using more traditional methods, visitors will be able to access a wealth of information about who you are and what your business does. Your website is critical to online communications. Have the right information ready and available when people visit. Let your customers know you are open for business. You will be way ahead of the competition.
Contact Abaton Consulting – Website Design Studio today to learn more about connecting with your online customers.
Examples of online marketing
- Email marketing campaigns
- SMS (text) messaging
Examples of traditional advertising
Where are you focusing your online marketing efforts?
In a recent report (source: comeScore Media Metrix), Internet usage on smartphones and tablet continues to grow over usage on desktop and laptop devices. Smartphone usage has grown from 51% to 58.6% since 2015. Tablet usage has grown from approx 7% to over 10% while desktop usage has decreased from 42% to approximately 31% over the same period.
What does this mean to you? It means that your business and your website need to be able to reach your target audience through mobile search or mobile display. Your website needs to be responsive and adapt to a variety of viewing formats with an emphasis on connecting with mobile users. If you are not ready for your mobile customer, you may lose their business before they ever walk through your door.
See our mobile website design pricing here.
- Time spent on smartphones 58.6% 58.6%
- Time spent on desktop/laptop 31.0% 31.0%
- Time spent on tablets 10.4% 10.4%
Custom website designs provide a number of benefits. Information is clear and easy to find. The more information you want to share about your business, the more robust your website becomes. Here is what you can find on a typical website.
People are looking for your business and contact information online. Without a website, your business is virtually invisible to potential new customers and you are making it difficult for existing customers to connect with your business. By having your contact information available and highly visible, your customers can quickly find you and utilize the products and services you offer.
Tell Your Story
Current and future customers want to know about you…they want to know your “story.” With a website from Abaton Consulting, you are in full control of the message you share online. Together, we will combine text, images, video, and an assortment of website features into a complete marketing portfolio so you can share your story.
Introduce Your Customers To Your Products And Services
Your website serves as an online product brochure with capabilities well beyond those of a traditional printed brochure. Your online catalog and business information is readily available and quickly updated with the latest information about the products and services your business provides. No need for the additional expense of detailed paper brochures or waiting on the printer to get your promotional items ready for distribution. All of your business and product information is available on your website and only a click away. Your customers want to know about your business. That is why they are there.
Center of Communications
Your website should serve as a hub for all of your online and print communications. Drive traffic from all other resources to a single resource where you are in full control of the information and engagement environment. Online advertising, print, email, and referral traffic all go to the same location.
Build For Mobile and Desktop
Are you playing favorites with your website design? Engage both your mobile and desktop users. A responsive and “mobile-focused” website allows you to effectively communicate with customers regardless of the devices they use to access the Internet. You will have a rich and engaging experience for both your desktop and mobile users.
Be A Resource
Share rich content through website pages and blog posts. Electronic media has an advantage over traditional marketing resources. Your website is able to combine print, photography, video, and audio into a rich and engaging online experience. Using this multi-faceted electronic medium, website designers and owners serve content that resonates with the customer.
Provide a platform for your e-commerce activities. Online purchases are critical to many types of businesses. By having the capabilities to sell goods and services online, you are able to serve customers outside of the traditional brick and mortar environment and have an edge on the competition.