UMAX Mortgage (umaxmortgage.com) is a privately-owned mortgage lending company providing business and home loan services. With offices located in Redwood City, CA and El Dorado Hills, CA, they are able to provide services to clients throughout California.
UMAX Mortgage believes in a “client first” approach. They understand that “great home loan rates are only part of the equation.” and are focused on “providing outstanding consultation tailored to each individual client.”
With the exception of the UMAX Mortgage logo, all of the graphics on the website were designed by Abaton Consulting.
The website background images uses a simple grey tones to add separation to the website content and to create a sense of depth when viewing the website. The background includes a curved graphic element that mimics the curved element in the UMAX logo. The gradient shading element in the background helps draw the viewer’s eye down the page and encourages scrolling for additional content.
The homepage graphic elements serve as both informational items and as links to additional mortgage information.
The Pre-Qualify Today element provides a strong call-to-action (CTA) for starting the home loan pre-qualification process. The “Start Here” clearly states that this is the starting point for following the process, and the check-mark implies that there is a simplicity to completing the home loan pre-qualification process.
The other graphical elements on the home page use text, icons, and buttons to clearly communicate purpose. These elements are used to navigate to more information about UMAX Mortgage and home loan information. The text is used to clearly state what type of information will be found by following the link. The icons reinforce the text-based information while also serving as a quick visual indicator. The buttons serve to reinforce the fact that these are navigational elements that can be used to access relevant information on the website.
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